Following conversations and feedback with customers at every level, it was apparent I needed a re-think on my button packaging; bringing them in line with my beautifully illustrated bar range, improving the sustainability credentials whilst ‘premiumising’ the look and feel of the range.
This has been a lengthy project, one on which we have spent considerable time to ensure we get right, placing the brand and range for future changes and development. As part of this project, I have reduced the all year round range from 5 to 4 – removing dark chocolate whilst introducing two seasonal specials – Dark Chocolate and Clementine (Comfort and Joy) as well as Milk Chocolate Espresso Martini (Glorious Gatherings) . Both available from now until Christmas and I plan to expand the range further in due course – welcoming any ideas as we endeavour to do so, drop us a line at any time with any suggestions!
The switch to this new fabulous packaging is now complete with the buttons available to buy individually, as a set or part of a bar and button collection. Combining gorgeous illustrations with inspiring names, each flavour depicts a cherished moment, from picnicking with outdoors to dining under the stars, partying around the Christmas tree or taking time to reconnect 1:1 with friends.
The inspiration for these names and scenes, as ever, draws from my love of being outdoors, surrounded by nature, accompanied by those closest to me. In a world which can be so busy, these moments become ever precious and I hope, in sharing them you may find the time to perhaps plan your next picnic, brave a wild swim with a friend, enjoy a star lit supper or take in a breathtaking sunset, with a box of my delicious buttons in hand of course!
I am delighted that the new flavours and boxes are now available to buy. It was initiated on your feedback so I would love to hear your thoughts, I hope you love them as much as I do.